Privacy Policy

This privacy notice describes how Forever Blues handles your personal information collected via our website. “Personal information” refers to any data that could identify you individually.

1. Introduction

This privacy policy outlines how Forever Blues collects, stores, uses, and protects your personal data.

If you disagree with any aspect of this policy, please refrain from using our website.

Our commitments:

• Maintain confidentiality of your information.

• Comply with UK law and EU General Data Protection Regulation (GDPR).

• Ensure your data is protected from unintended use or unauthorized access.

We advise you to review your rights concerning your personal data at www.knowyourprivacyrights.org.

We never sell, share, or disclose your data to third parties, except as explicitly outlined in this policy.

Basis for Processing Your Data

We process your personal information under the following lawful bases:

1. Contractual Obligations

When you engage with our website, such as placing an order or accepting terms and conditions, a contract is established. To fulfill our contractual obligations, we may:

• Verify your identity.

• Deliver our services.

• Offer tailored advice and recommendations.

We process this data only as long as our contract with you remains active.

2. Consent

You may consent explicitly or implicitly (e.g., when requesting information via email) to the processing of your data. We aim to obtain explicit consent (e.g., cookie usage).

You can withdraw your consent at any time by contacting us via our website’s Contact Us page.

3. Legitimate Interests

We process data when there’s a legitimate interest, carefully considering:

• Alternative means available.

• Potential harm versus benefit.

• Reasonable expectation of data processing.

Examples include risk management, security, improving website services, and protecting your interests.

3. Legal Obligations

Sometimes, we must process your data to comply with statutory obligations.

Disclosure and Sharing of Your Information

We do not sell your personal information. Any third-party disclosure is strictly controlled.

Information You Share Publicly

Our website may allow you to post comments or inquiries. Publicly shared information may be read, copied, or used by others. Once public, we have no control over third-party use.

Third-party Technologies

Our website may host third-party advertisements that use cookies or JavaScript to personalize ads or track effectiveness. We have no control over their practices.

Third-party Data Processing

Our website uses Google Analytics with anonymized tracking. You can opt out via Google’s opt-out browser add-on.

International Data Transfers

Your data may occasionally be processed outside the UK or EU. We ensure adequate safeguards are in place for any international data transfer.

Accessing Your Personal Information

• You have the right to request access, amend, or delete your personal data by contacting us.

• We may retain information as required by law or business necessity.

Security Measures

We use SSL encryption to secure data transfers. Verify secure data transfer by the padlock symbol in your browser.

Complaints

For privacy concerns, contact us directly or raise issues with the Information Commissioner’s Office (ICO) at ico.org.uk/concerns.

Data Retention

We retain your personal data only as necessary to provide our services or meet legal obligations.

Updates to Privacy Policy

This policy may be updated periodically; please revisit regularly.